RevOps Can No Longer Leave Customer Success as an Afterthought

Why RevOps Must Prioritize Customer Success

Revenue Operations (RevOps) has traditionally been viewed as a linchpin for aligning sales, marketing, and operations. However, there is a glaring oversight in its integration: Customer Success (CS) teams.

The Importance of Expansion Revenue

As businesses navigate rising costs of capital, expansion revenue emerges as a lifeline. Expansion revenue—derived from upselling, cross-selling, and account growth—can significantly improve financial stability.

Aligning RevOps with CS: A Win-Win Strategy

For organizations to fully harness the power of expansion revenue, RevOps must serve as the backbone of cross-functional collaboration. By unifying data sources, streamlining processes, and breaking down silos, RevOps can bridge the gap between Sales and CS.