CRM Certifications Are a Waste of Time: Master Engineering Skills to Dominate RevOps

The Problem with CRM Certifications

CRM certifications often emphasize rote memorization over problem-solving skills. For instance, knowing how to configure Salesforce Flow doesn’t necessarily equip you to optimize workflows for scalability or efficiency.

Why Engineering Best Practices Matter More

Unlike certifications, engineering principles such as clean code, modular design, and system scalability are universally applicable. For example, understanding database normalization enables better CRM data modeling, regardless of the platform.

Practical Skills to Focus On

Data Modeling and Architecture

Developing scalable data structures is essential for CRM efficiency. This includes understanding relationships between objects, maintaining data integrity, and optimizing performance.

Integration Best Practices

Master APIs, middleware, and webhooks to enable seamless integration between CRMs and other platforms.